Demi Grace, Just Friends Review

Pop

Demi Grace, Just Friends Review

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Demi Grace is a singer, songwriter and model that was born to Nigerian parents in London, England.  When her family moved to the United States, she began her music career singing back-up vocals for various rock bands in Los Angeles around 2008.  Mentored by Grammy nominated producers, songwriters and A&R exec’s such as: Roger Ryan, Kevin Shine, Chip Days she wrote and self-released her first single “Want You” gaining airplay in Brazil and Mexico in the first 8 weeks of its release and was placed in the feature film Phantom Halo! Grace’s first EP, I Am Fearless, released in 2014, lead to Grace’s singing and distribution deal with Hitman Records, a partner of Universal Music Group Canada. She gained commercial airplay in Maryland, New York and Georgia and her music is currently in rotation on several internet radio stations across the U.S. including Pandora, Spotify and Tidal. Grace is dedicated to unifying the nations of her generation and empowering young women. She conquers barriers of racial expectations in her music and performance by including high energy female dancers and an overall racially diverse band. Grace is releasing a new single titled, “Just Friends.” With her strong vocals and rich songwriting, she presents a catchy pop tune with subtle influences of West African music.

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Positives:

A solid pop beat that is energetic and dance-able. Grace’s vocal style is engaging with solid lyrics and song form.

Bottom Line:

“Just Friends” has energy and Grace has an engaging singing style. Produced with a solid R&B and pop sound, the tune has an enjoyable form. The vocal harmonies are interesting, and Grace displays a wide vocal range. The track was produced by FLIPTYCE, a talented Nigerian music producer, singer, composer and writer, best known for producing several hit singles, such as the international hit "CHOP MY MONEY" by P-SQUARE FEAT AKON. There is an influence of West African styling in the background vocals and in the rhythmic structure of various lines. Flowing through nice feel changes, Grace certainly shows she has an ear for pop melodies. Her voice is supple and buoyant and resonates with a charm that is infectious. That’s the short of it!

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