RedHook, Turn Up The Stereotype Review
RedHook is a Sydney based band that has developed a sound by combining rock, electro pop and rap. The group officially released their debut single “Minute On Fire” in June of 2018, which has exploded on YouTube with over 1.8 million streams and ignited the airwaves across Australia’s top national and community radio stations. The band is fronted by Emmy Mack and along with band-mate Craig Wilkinson, the two are the nucleus songwriters. The lyrics focus on meaningful stories and the songs pull from influences of metal, rock, pop, rap and electronica. Mack has a versatile voice and the band keeps things rock solid around her. RedHook is releasing their second single and next chapter in their chronological music video series, “Turn Up The Stereotype.” The band maintains a heavy sound with influences of rap and electronica. Furthermore, this track has nice balance of motion, aggression and shifts in sound. That’s the short of it!
Positives:
Preeminent songwriting with a balance of cogent aggression and well-constructed sections that breath. Mack’s vocals offer a signature strength as a front person. Nice heavy guitar riffs.
Bottom Line:
RedHook is building a solid reputation as a band that delivers creative songs that offer an edge with a blade forged from metal, rock, pop, rap and electronica. “Turn Up The Stereotype” anchors in heavy guitar riffs to firmly tie it to metal. A dance infused rock beat with small amount of nu-metal, complete with trance breakdowns turns up the creative heat. The chorus is catchy, and the melodic influences offer more of a pop influence. Mack belts it out and makes you believe the lyrics. I understand the rap influence, but Mack could be more effective in a more aggressive metalcore style instead of rapping. She has a powerful instrument in her voice, the band is solid and the song writing is creative. Certainly, RedHook is on to something and the sound is off the hook , so turn it up!